Knowledge

How to Get Lower Ad Prices (CPA) on Meta and TikTok with UGC
Ad prices on social media platforms like Meta (Facebook & Instagram) and TikTok are steadily increasing. For e-commerce stores, this means it's becoming more expensive to acquire new customers. However, there's one specific type of content that algorithms reward, and that can significantly lower your Cost Per Acquisition (CPA): UGC (User-Generated Content). In this article, we'll go through why algorithms love UGC and how you can use it in your campaigns. Why do algorithms reward UGC videos? Platforms like TikTok and Meta have one primary goal: they want to keep... Read more...
7 Wild Statistics About UGC: Why Data Points to User-Generated Content in 2026
Many marketers know that video content and UGC (User-Generated Content) work. But what do the numbers actually say about consumer behavior when we look at conversion rates, trust, and ad costs? In this article, we've gathered 7 of the most significant statistics and studies that show why UGC has become an indispensable part of an effective performance strategy. 1. 88% trust ordinary consumers more than ads A comprehensive analysis from Nielsen shows that a staggering 88% of consumers place more weight on recommendations from friends, acquaintances, and other consumers than... Read more...
UGC vs. Professional Ads: What Converts Best in 2026?
Passing advertisements with perfect models and polished film studios have lost their magic. Consumers on social media want authenticity over staged sales pitches. But does this mean that traditional marketing is dead, and why does UGC (User-Generated Content) create such high conversion rates? In this article, we take a closer look at the difference between UGC and traditional advertising content – and how to put together the perfect strategy for your brand. Why consumers reject "perfect" advertising On TikTok, Instagram, and Facebook, people quickly scroll past content that smells strongly... Read more...
What is UGC, and why should your brand use it in 2026?
UGC (User-Generated Content) has become one of the most effective ways for brands and webshops to build trust, increase their conversion rates, and lower their ad costs (CAC). But what... Read more...